Tyler Bruno's Blog

Master Craftsmanship

Craftsmanship is about making something beautiful. It's the meticulous attention to detail that is so obvious to the user. People can tell when something was seriously thought through, from the design to engineering, it just feels right. Their is love and passion poured into it, whatever it is, that screams "I poured my heart into this."

It's not all about the visual design of it, even though that is huge. It's about the way something feels. The emotion that is transmitted. The way the thing actually works. A great question to think about: "am I forgetting about the experience?" Always shoot for 5, 6, 7-star experiences. That's when it shines.

Steve Jobs is famous for this, he was steadfast at making literally every element of his products beautiful. In the Macintosh computer, he made sure everything down the the circuit boards inside was top-notch beauty. That's the mindset you need to have. If you are going to have true craftsmanship, that involves even the parts that 99 percent of people won't see.

You do it for you, because you know what it looks like even if others don't. The people with the best craftsmanship don't let any detail go awry. It would eat them alive, because they know it's not beautiful all the way through like they set out to do. These tiny actions often go unnoticed on the surface, but culminate into a feeling at the end that can't be put into words.

It's simple: craftsmanship is the underlying component of the best products and experiences. The little details matter most. Never forget that. The little things make big things happen. If you forget about the little things, you will never have a product that changes the world. Practice craftsmanship. Embrace it.